Business Challenge

Commission Junction needs to distribute Online Advertisements to the various Application Servers located at different geographical locations. "From a technical standpoint, Commission Junction's key requirements were that we needed to implement a publish subscribe messaging model to ensure no messages were lost when subscribers (initially viewed to be around 70 servers) regularly went down and came back up or if the number of subscribers was increased. Reliability was key, as we could not afford to lose even a single message. From a business standpoint, we wanted a messaging product with a proven track record," said Charles Meyers, CTO at Commission Junction.

Since, Commission Junction's network includes leading online companies like eBay, BT and Tower Records it becomes all the more important to send information both reliably and quickly. It always understood that they could offer greater benefits to customers if they could send information more reliably and at a greater speed.