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JTB Global Marketing & Travel (JTBGMT) an international travel division of JTB provides travel products, tour packages, hospitality services and MICE events, covering network of over 170 companies.
JTB Global Marketing & Travel (JTBGMT) an international travel division of JTB provides travel products, tour packages, hospitality services and MICE events, covering network of over 170 companies.
Legacy Integration
Business Expansion
Travel
Fiorano SOA Platform
In the past, the company had focused its marketing efforts on its own network of travel agencies and their domestic reseller partners.
Unsold Inventory:
JTB was providing a variety of travel products to a lot of travellers. During the Japanese economic slow-down, they were facing a problem of huge number of unsold products in the stock.
Limited Distribution Network:
JTB management realized that growth in revenue was being limited due to its sole dependence on JTB shops and domestic reseller partners; this was adversely impacting profitability. Therefore, JTBGMT was given a new mandate to expand its network globally and start selling products through travel agencies abroad.
Legacy Applications and IT Systems:
The key to success for this new strategy was to set up an efficient IT system which could enable seamless connection between foreign agencies' systems and the existing JTB back-end systems. Automation of business processes related to travel product sales was a critical requirement to resolve time differences between Japan and foreign countries.
54.6 billion yen
Annual Sales
By reducing development time, go to market cycles and cost significantly
In the past, the company had focused its marketing efforts on its own network of travel agencies and their domestic reseller partners.
Unsold Inventory:
JTB was providing a variety of travel products to a lot of travellers. During the Japanese economic slow-down, they were facing a problem of huge number of unsold products in the stock.
Limited Distribution Network:
JTB management realized that growth in revenue was being limited due to its sole dependence on JTB shops and domestic reseller partners; this was adversely impacting profitability. Therefore, JTBGMT was given a new mandate to expand its network globally and start selling products through travel agencies abroad.
Legacy Applications and IT Systems:
The key to success for this new strategy was to set up an efficient IT system which could enable seamless connection between foreign agencies' systems and the existing JTB back-end systems. Automation of business processes related to travel product sales was a critical requirement to resolve time differences between Japan and foreign countries.
54.6 billion yen
Annual Sales
By reducing development time, go to market cycles and cost significantly
Senior IT Officer, JTB
Senior IT Officer, JTB
JTB wanted to expand its business by marketing travel products to overseas travel agencies; this required connecting JTB back-end systems with overseas travel agencies' systems to automate business processes such as inventory inquiry, reservation and cancellation. Fiorano's standards-based Service Oriented Architecture (SOA) allows enterprises to draw on existing business logic residing anywhere within their application environments to quickly assemble efficient solutions for business problems. These features allow users to simply drag and drop pre-built components and create the business process on-the-fly, with zero-coding. Proven middleware capabilities allow Fiorano Platform to handle large scale message transfer with highly competitive performance numbers.
After evaluation of several integration middleware solutions on the market, JTB selected the Fiorano Platform based SOA Platform as it displayed the requisite ability to achieve their goals.
JTB wanted to expand its business by marketing travel products to overseas travel agencies; this required connecting JTB back-end systems with overseas travel agencies' systems to automate business processes such as inventory inquiry, reservation and cancellation. Fiorano's standards-based Service Oriented Architecture (SOA) allows enterprises to draw on existing business logic residing anywhere within their application environments to quickly assemble efficient solutions for business problems. These features allow users to simply drag and drop pre-built components and create the business process on-the-fly, with zero-coding. Proven middleware capabilities allow Fiorano Platform to handle large scale message transfer with highly competitive performance numbers.
After evaluation of several integration middleware solutions on the market, JTB selected the Fiorano Platform based SOA Platform as it displayed the requisite ability to achieve their goals.
To achieve seamless integration of JTB's inventory system with foreign agencies' front-end systems which are mostly web-sites or e-commerce sites that serve as user interfaces to travellers.
The Fiorano SOA Platform has a comprehensive Fiorano Platform which enables connection with multiple applications via bundled adaptors. Fiorano Platform connects various application systems over a number of protocols. In the Fiorano Platform, business data flows over high-speed asynchronous messaging channels, transferring at near real-time. Fiorano Platform is deployed over a distributed messaging bus architecture (in contrast to the traditional central-server), obviating bottle necks present in traditional large stack solutions all of which are central hub-based.
To define a common data schema which can be used across various agency's systems:
JTBGMT decided to use the common data schema based on definitions provided by the Open Travel Alliance.
The Open Travel Alliance data schema is an XML based schema for providing data structures for electronic distribution supply chain information essentially like an EDI system for the travel industry. The Open Travel schema is used widely by airlines, car rental firms, hotels, cruise lines, railways, leisure suppliers and travel agencies.
The Fiorano Platform provided functionalities for processing XML data and EDI data transformation. Further, defining data structures as Web Service interfaces can be done easily with minimal manual work.
Agility through Business Process Automation:
A business process on the Fiorano SOA Platform consists of multiple components linked together via message-flows composed graphically. Distinct from process description methods (typically BPEL), there is no control or intervention by any process engine (such as a BPEL engine) running on a central server. Business processes built on the Fiorano Platform are choreography of distributed components linked via asynchronous message-flow chains allowing for easier deployment, modification/changes and scalability.
Faster Time to Market: Web Service standards are used to provide a common interface to various external systems. The Fiorano Platform exposes developed business processes as a service with the SOAP protocol, without coding or definitions. WSDL definitions are generated automatically, freeing up developers from complicated and time-consuming work and enabling faster time to market.
Flexibility in Responding to Dynamic Business Variables: The Fiorano Platform is based on asynchronous messaging which provides loose coupling of systems. This means that mediation functions, such as data transformation, recording data into database etc. can be inserted flexibly into business processes as required. The Fiorano Database adapter bundled with the Fiorano Platform supports most relational database products on the market and has strong SQL statement creation capabilities.
To achieve seamless integration of JTB's inventory system with foreign agencies' front-end systems which are mostly web-sites or e-commerce sites that serve as user interfaces to travellers.
The Fiorano SOA Platform has a comprehensive Fiorano Platform which enables connection with multiple applications via bundled adaptors. Fiorano Platform connects various application systems over a number of protocols. In the Fiorano Platform, business data flows over high-speed asynchronous messaging channels, transferring at near real-time. Fiorano Platform is deployed over a distributed messaging bus architecture (in contrast to the traditional central-server), obviating bottle necks present in traditional large stack solutions all of which are central hub-based.
To define a common data schema which can be used across various agency's systems:
JTBGMT decided to use the common data schema based on definitions provided by the Open Travel Alliance.
The Open Travel Alliance data schema is an XML based schema for providing data structures for electronic distribution supply chain information essentially like an EDI system for the travel industry. The Open Travel schema is used widely by airlines, car rental firms, hotels, cruise lines, railways, leisure suppliers and travel agencies.
The Fiorano Platform provided functionalities for processing XML data and EDI data transformation. Further, defining data structures as Web Service interfaces can be done easily with minimal manual work.
Agility through Business Process Automation:
A business process on the Fiorano SOA Platform consists of multiple components linked together via message-flows composed graphically. Distinct from process description methods (typically BPEL), there is no control or intervention by any process engine (such as a BPEL engine) running on a central server. Business processes built on the Fiorano Platform are choreography of distributed components linked via asynchronous message-flow chains allowing for easier deployment, modification/changes and scalability.
Faster Time to Market: Web Service standards are used to provide a common interface to various external systems. The Fiorano Platform exposes developed business processes as a service with the SOAP protocol, without coding or definitions. WSDL definitions are generated automatically, freeing up developers from complicated and time-consuming work and enabling faster time to market.
Flexibility in Responding to Dynamic Business Variables: The Fiorano Platform is based on asynchronous messaging which provides loose coupling of systems. This means that mediation functions, such as data transformation, recording data into database etc. can be inserted flexibly into business processes as required. The Fiorano Database adapter bundled with the Fiorano Platform supports most relational database products on the market and has strong SQL statement creation capabilities.
Business Process Automation: JTBGMT can now automate business processes for Inventory Inquiry, Reservation and Cancellation, among others and provide commonly used business processes as standard service interface to all travel agencies. Record transactions for tracking purposes and Enable a system that new agencies could be added seamlessly.
Empowered Future Vision: JTBGMT can run the Fiorano Platform on a private cloud to expand accessibility to a wider range of travel agencies throughout the world. Using its new service-based middleware based on the Fiorano Enterprise Service Bus, it is able to rapidly expand its revenue stream through addition of newer partners/distributors as well as improved service levels. It is now planning to build a private cloud on which the Fiorano Platform runs. This private cloud expands accessibility to a wide range of travel agencies worldwide creating an attractive ROI as revenues accelerate
Business Process Automation: JTBGMT can now automate business processes for Inventory Inquiry, Reservation and Cancellation, among others and provide commonly used business processes as standard service interface to all travel agencies. Record transactions for tracking purposes and Enable a system that new agencies could be added seamlessly.
Empowered Future Vision: JTBGMT can run the Fiorano Platform on a private cloud to expand accessibility to a wider range of travel agencies throughout the world. Using its new service-based middleware based on the Fiorano Enterprise Service Bus, it is able to rapidly expand its revenue stream through addition of newer partners/distributors as well as improved service levels. It is now planning to build a private cloud on which the Fiorano Platform runs. This private cloud expands accessibility to a wide range of travel agencies worldwide creating an attractive ROI as revenues accelerate
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