Markets for information technologies typically develop in a predictable manner. New entrants will often create a market that is later pounced upon by large players in the industry. The market then tends to mature into a mixture of the most successful new entrants and the major vendors that have decided to participate. Butler Group’s Market Lifecycle Ratings have been designed to reflect these dynamics, by grouping the likely performance of vendors through the three major market phases of early adoption, market adoption, and market maturity.

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